BA (Hons) Marketing
Canterbury Christ Church University, Canterbury, United Kingdom
Key facts
- Level
- Undergraduate (Bachelor's)
- Subject
- Business & Management
- Duration
- 3 years
- Study mode
- Full time
- Tuition fee
- £17,000 per year
- Intakes
- September 2027
Course overview
Covers consumer behaviour, digital and social media marketing, intercultural communication, brand management and customer insight in a global context. Careers: Marketing executive, digital or social media marketer, brand and communications roles, market research.
What you will study
Year 1: Building Academic and Marketing Skills; Introduction to Marketing; Consumer Behaviour; Digital Marketing; Student Success Modules
Year 2: Social Media Marketing; Intercultural Marketing Communication; Interdisciplinary Modules; Employability Modules
Year 3: Contemporary Marketing and Societal Impact; Brand Management and Communication; Consumer Experience and Insights; Navigating the Global Environment; Marketing in Practice Research Project
Entry requirements
Academic requirements
112 UCAS points: A Levels BBC, BTEC DMM, IB 29 points, Access 15 Distinctions and 30 Merits; GCSE Maths grade 4/C or equivalent
English language
IELTS 6 · PTE 59 · TOEFL iBT 60
Minimum in each skill (IELTS): Reading 5.5, Writing 5.5, Listening 5.5, Speaking 5.5
Scholarships for this course
International Student Scholarship
£1,500
Sport Scholarship
£500
Course details come from the university and can change. Always check the official course page before you apply.